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Title: | A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla |
Authors: | أسماء يوسف غريب بولرباح |
Keywords: | corporate social responsibility (CSR) customer satisfaction customer loyalty |
Issue Date: | Dec-2017 |
Series/Report no.: | numero 12 2017; |
Abstract: | This study aims to identify the impact of customer satisfaction, as a variable mediator, in the relationship between CSR and customer loyalty in Mobilis Company of the Wilaya of Ouargla. In order to achieve the aims of this study, we have conceived a questionnaire, which has been given out to Non- random sample made of 442 customers. We used structural equation modeling through AMOS.v23 and SPSS.v23. The main results of the study showed that a significant statistical impact of CSR on customer loyalty in Mobilis Company is the presence of customer satisfaction as a mediator variable. |
Description: | Algerian business performance review |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/16171 |
ISSN: | 1938-2170 |
Appears in Collections: | numéro 12 2017 V6 n2 |
Files in This Item:
File | Description | Size | Format | |
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ABPR_12_A05.pdf | 282,6 kB | Adobe PDF | View/Open |
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