The influence of opinion leaders on consumer behavior

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DC Field	Value	Language
dc.contributor.author	حكيمة بوعناني	-
dc.contributor.author	مليكي سمير بهاء الدين	-
dc.date.accessioned	2017-12	-
dc.date.available	2017-12	-
dc.date.issued	2017-12	-
dc.identifier.issn	1938-2170	-
dc.identifier.uri	http://dspace.univ-ouargla.dz/jspui/handle/123456789/16188	-
dc.description	Algerian business performance review	en_US
dc.description.abstract	The multiplicity of advertisements as well as the growth of products pushed the consumer to take think before making his purchase decision. In this case, he will seek for reliable information and will sometimes ask experienced or trusted people to make his final decision. The opinion leader is a very influential resource on changing consumer behavior in relation to official resources (advertising). This is why marketers are trying to pay attention to opinion leaders in order to disseminate information	en_US
dc.language.iso	other	en_US
dc.relation.ispartofseries	numero 12 2017;	-
dc.subject	opinion leader	en_US
dc.subject	interpersonal influence	en_US
dc.subject	spoken word	en_US
dc.subject	consumer behavior	en_US
dc.title	The influence of opinion leaders on consumer behavior	en_US
dc.type	Article	en_US
Appears in Collections:	numéro 12 2017 V6 n2

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