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Title: | The influence of opinion leaders on consumer behavior |
Authors: | حكيمة بوعناني مليكي سمير بهاء الدين |
Keywords: | opinion leader interpersonal influence spoken word consumer behavior |
Issue Date: | Dec-2017 |
Series/Report no.: | numero 12 2017; |
Abstract: | The multiplicity of advertisements as well as the growth of products pushed the consumer to take think before making his purchase decision. In this case, he will seek for reliable information and will sometimes ask experienced or trusted people to make his final decision. The opinion leader is a very influential resource on changing consumer behavior in relation to official resources (advertising). This is why marketers are trying to pay attention to opinion leaders in order to disseminate information |
Description: | Algerian business performance review |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/16188 |
ISSN: | 1938-2170 |
Appears in Collections: | numéro 12 2017 V6 n2 |
Files in This Item:
File | Description | Size | Format | |
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ABPR_12_A22.pdf | 196,83 kB | Adobe PDF | View/Open |
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