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https://dspace.univ-ouargla.dz/jspui/handle/123456789/20769
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | فاتح مجاهدي | - |
dc.contributor.author | سليمة مخلوف | - |
dc.date.accessioned | 2019-05-29T09:28:18Z | - |
dc.date.available | 2019-05-29T09:28:18Z | - |
dc.date.issued | 2019-05-29 | - |
dc.identifier.issn | 1938-2170 | - |
dc.identifier.uri | http://dspace.univ-ouargla.dz/jspui/handle/123456789/20769 | - |
dc.description | Algerian business performance review | en_US |
dc.description.abstract | This study aims to determine the effect of viral marketing on the Algerian Consumers' purchasing decision of Ooredoo services, through a survey study on a convenient sample of 390 respondent. The main Findings of this study are : * There are no statistical significant differences in the Algerian consumers' purchasing decision due to their demographics. * There is a significant impact of the viral marketing dimensions on the Algerian consumers' purchasing decision. * Buzz Marketing is the most effective dimension of the viral marketing dimensions in effecting the Algerian consumers' purchasing decision in Chlef city - Algeria.. | en_US |
dc.language.iso | other | en_US |
dc.relation.ispartofseries | numéro 18 2018; | - |
dc.subject | Viral Marketing Dimensions | en_US |
dc.subject | Word of Mouth | en_US |
dc.subject | Electronic Word of Mouth | en_US |
dc.subject | Buzz Marketing | en_US |
dc.subject | Purchasing Decision | en_US |
dc.title | The effect of Viral Marketing Dimension on the Algerian Consumer’s Purchasing Decision in Chlef city – Case study of Ooredoo Telecom Company- | en_US |
dc.type | Article | en_US |
Appears in Collections: | numéro 13 2018 V7 n1 |
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