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Title: | The effect of Viral Marketing Dimension on the Algerian Consumer’s Purchasing Decision in Chlef city – Case study of Ooredoo Telecom Company- |
Authors: | فاتح مجاهدي سليمة مخلوف |
Keywords: | Viral Marketing Dimensions Word of Mouth Electronic Word of Mouth Buzz Marketing Purchasing Decision |
Issue Date: | 29-May-2019 |
Series/Report no.: | numéro 18 2018; |
Abstract: | This study aims to determine the effect of viral marketing on the Algerian Consumers' purchasing decision of Ooredoo services, through a survey study on a convenient sample of 390 respondent. The main Findings of this study are : * There are no statistical significant differences in the Algerian consumers' purchasing decision due to their demographics. * There is a significant impact of the viral marketing dimensions on the Algerian consumers' purchasing decision. * Buzz Marketing is the most effective dimension of the viral marketing dimensions in effecting the Algerian consumers' purchasing decision in Chlef city - Algeria.. |
Description: | Algerian business performance review |
URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/20769 |
ISSN: | 1938-2170 |
Appears in Collections: | numéro 13 2018 V7 n1 |
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