Please use this identifier to cite or link to this item: https://dspace.univ-ouargla.dz/jspui/handle/123456789/20783
Title: Les stratégies de distribution dans le secteur des services en Algérie : Cas des PME hôtelière de la wilaya de Béjaia
Authors: Meriem AZAMOUM
Keywords: Services
Services distribution
Distribution strategies
Services marketing
Issue Date: 29-May-2019
Series/Report no.: numéro 18 2018;
Abstract: The purpose of this paper is to understand how Algerian hospitality SMEs are distributing their services. Hence, it aims to explore the practices and strategies of these SMEs in terms of distribution. To do this, an exploratory study was carried out on a sample of SMEs through semi-structured interviews, addressed especially to hospitality SMEs managers and owners in Bejaia. The thematic analysis of the interviews reveals that the distribution of services remains very limited, and consists of direct sales to customers, due to the lack of electronic means of payment. In addition, there is a lack of trust between hospitality managers and travel agencies, as the latter play a very limited and basic role in the distribution network of hospitality services.
Description: Algerian business performance review
URI: http://dspace.univ-ouargla.dz/jspui/handle/123456789/20783
ISSN: 1938-2170
Appears in Collections:numéro 13 2018 V7 n1

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