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https://dspace.univ-ouargla.dz/jspui/handle/123456789/22957| Title: | L’usage d’e-mailing marketing en Algérie Etude de cas des sites de e-commerce |
| Authors: | NADJET CHANOUNE Moussa BOUKRIF Abdelouahab MAKHLOUFI |
| Keywords: | e-mailing marketing online sales development of e-mailing marketing in Algeria Development of e-mail marketing and Customer relationship management by e-mail |
| Issue Date: | 31-Dec-2018 |
| Series/Report no.: | numéro 14 2018; |
| Abstract: | Starting from the fact that Algerians company’s use e-mail marketing in their marketing strategies, a qualitative study was carried out at some e-commerce sites in Algeria. The objective of this study is to describe the current situation of the use of e-mail marketing and to highlight the future prospects of its development and evolution. This tool of direct marketing and digital marketing has proved its effectiveness as a communicative weapon par excellence |
| Description: | Algerian business performance review |
| URI: | http://dspace.univ-ouargla.dz/jspui/handle/123456789/22957 |
| ISSN: | 1938-2170 |
| Appears in Collections: | numéro 14 2018 V7 n2 |
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