The reality and importance of modern technologies for Algerian economic institutions in penetrating international markets

Abstract

This paper aims to examine extent to which exporting economic enterprises use modern technologies in their international marketing activities and relationships. To achieve objectives of study, 70 questionnaires were distributed to managers and executives of exporting businesses. Study showed that there is a strong positive correlation between the use of modern technologies and tendency of businesses to international marketing. Regression model shows that higher level of use of modern technologies, more businesses are oriented towards international markets.