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https://dspace.univ-ouargla.dz/jspui/handle/123456789/32343
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Noria AMZAL | - |
dc.date.accessioned | 2023-03-08T11:30:57Z | - |
dc.date.available | 2023-03-08T11:30:57Z | - |
dc.date.issued | 2020-01-31 | - |
dc.identifier.issn | 2602-7933 | - |
dc.identifier.uri | https://dspace.univ-ouargla.dz/jspui/handle/123456789/32343 | - |
dc.description | paradigmes | en_US |
dc.description.abstract | Despite its clearly apparent universal content, advertising for humanitarian causes must sometimes be readas a phenomenon revealing a unique common and / or individual cultural background specific to the one and only community. This study intends to identify the conformities of the messages of the humanitarian advertisements with the linguistic, socio-cultural and even conceptual reference environments which condition the expectations of the recipients and deploy to them a self-image by which they can recognize themselves. It intends to show by ricochet that these different contextual resources provide a wholesystem of capture which contributes to shaping the effectiveness of the enterprise of persuasion, so inherent in this discursive genre apprehended | en_US |
dc.language.iso | fr | en_US |
dc.relation.ispartofseries | V.3_7.janv.2020; | - |
dc.subject | Humanitarian Advertisements | en_US |
dc.subject | Type of Discourse | en_US |
dc.subject | Socio-Cultural Contexts | en_US |
dc.subject | Plurilingualism | en_US |
dc.subject | Pluriculturalism | en_US |
dc.title | Analyse contextuelle des manifestations socioculturelles à l’œuvre dans les publicités humanitaires | en_US |
dc.type | Article | en_US |
Appears in Collections: | Paradigmes.V.3_07.janv.2020 |
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