Please use this identifier to cite or link to this item:
https://dspace.univ-ouargla.dz/jspui/handle/123456789/32343
Title: | Analyse contextuelle des manifestations socioculturelles à l’œuvre dans les publicités humanitaires |
Authors: | Noria AMZAL |
Keywords: | Humanitarian Advertisements Type of Discourse Socio-Cultural Contexts Plurilingualism Pluriculturalism |
Issue Date: | 31-Jan-2020 |
Series/Report no.: | V.3_7.janv.2020; |
Abstract: | Despite its clearly apparent universal content, advertising for humanitarian causes must sometimes be readas a phenomenon revealing a unique common and / or individual cultural background specific to the one and only community. This study intends to identify the conformities of the messages of the humanitarian advertisements with the linguistic, socio-cultural and even conceptual reference environments which condition the expectations of the recipients and deploy to them a self-image by which they can recognize themselves. It intends to show by ricochet that these different contextual resources provide a wholesystem of capture which contributes to shaping the effectiveness of the enterprise of persuasion, so inherent in this discursive genre apprehended |
Description: | paradigmes |
URI: | https://dspace.univ-ouargla.dz/jspui/handle/123456789/32343 |
ISSN: | 2602-7933 |
Appears in Collections: | Paradigmes.V.3_07.janv.2020 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.