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Title: | Analyse sémiotique des affiches publicitaires |
Other Titles: | Cas des affiches de Covid 19 |
Authors: | Benhadid, Karima Bada, Rayane Lamarat, Yousra |
Keywords: | analyse sémiotique signe affiche publicitaire Covid 19 analysis semiotic advertising posters sign تحليل سيميائي علامة ملصقات اشهارية كوفيد 19 |
Issue Date: | 2022 |
Publisher: | Kasdi Merbah Ouargla University |
Abstract: | Le présent travail porte sur l'analyse sémiotique des affiches publicitaires pendant le Covid 19 et notre objectif est de savoir leur rôle dans la sensibilisation des citoyens pendant la phase de prévention ou celle de vaccination. A travers notre étude, nous avons trouvé que l'affiche publicitaire quel que soit son type (signe iconique seul ou accompagné à l'écriture) joue un rôle très important et peut toucher le public tout entier. Our presenting work deals with the semiotic analysis of the advertising posters since covid19 and the objective of this work is to know their role and value in raising awareness among citizen during the prevention vaccination phase Through our study, we found that the advertising posters some sounds or (iconic sign alone or accompanied by writing) plays a very important role and can reach the entire public يركز العمل على التحليل السيميائي للملصقات الاعلانية و هدفنا معرفة دورها في زيادة الوعي بين المواطنين خلال مرحلة الوقاية و التطعيم.من خلال هذه الدراسة نجد ان الملصق الاعلاني باختلاف انواعه )علامة ايقونية بمفردها او مرفقة بكتابة( بل و يلعب دورا مهما للغاية كما يمكن ان يصل الى الجمهور بأكمله. |
Description: | science du langages |
URI: | https://dspace.univ-ouargla.dz/jspui/handle/123456789/32489 |
Appears in Collections: | Département de Français - Master |
Files in This Item:
File | Description | Size | Format | |
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بادة-لعميرات_compressed.pdf | 1,63 MB | Adobe PDF | View/Open |
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