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https://dspace.univ-ouargla.dz/jspui/handle/123456789/32615| Title: | Analyse sémiotique des affiches publicitaires |
| Other Titles: | cas de covid19 |
| Authors: | Hachani, louiza Babasidi, rim Kherfi, ouissam abir |
| Keywords: | L’affiche publicitaire la sémiotique COVID19 la sensibilisation l’épidémie The advertising poster semiotics awareness الوعي الوباء السيميائية الملصق الإعلاني COVID19 |
| Issue Date: | 2022 |
| Publisher: | Kasdi Merbah Ouargla University |
| Abstract: | Nous avons remarqué une forte présence de la publicité sanitaire de COVID 19 durant le confinement telle les affiches publicitaires sous forme de messages directes et indirectes ,ces messages sont adressés aux citoyens. Nous avons l’ambition de traiter ce sujet d’un point de vue sémiotique We have noticed a strong presence of COVID 19 health advertising during the confinement such as advertising posters in the form of direct and indirect messages, these messages are addressed to citizens. We have the ambition to treat this subject from a semiotic point of view لقد لاحظنا حضورا قويا للإعلانات الصحية الخاصة بكوفيد 19 أثناء الحجر الصحي مثل الملصقات الإعلانية في شكل رسائل مباشرة وغير مباشرة، وهذه الرسائل موجهة للمواطنين. لدينا طموح لمعالجة هذا الموضوع من وجهة نظر سيميائية |
| Description: | science du langage |
| URI: | https://dspace.univ-ouargla.dz/jspui/handle/123456789/32615 |
| Appears in Collections: | Département de Français - Master |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| باباسيدي-خرفي_compressed.pdf | 780,36 kB | Adobe PDF | View/Open |
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