The Emergence of Pharmaceutical Entrepreneurship in Algeria: A Case Study of a Cosmetics Company

Abstract

This exploratory study examines how the cosmetics sector can promote the emergence of pharmaceutical entrepreneurship in Algeria, focusing on the start-up "IMENIUM BIO", based in the Mascara province and specializing in natural cosmetics. It uses a qualitative approach based on interviews with the company's director and an analysis of information from its official website. The study highlights the importance of scientific capital, investment in R&D and artificial intelligence in stimulating innovation. The conclusion highlights the importance of adopting incentive policies and developing training programs for students in the health sciences, as well as encouraging research into local medicinal plants, which represent an opportunity for economic diversification. By embarking on these initiatives, Algeria could not only revitalize its pharmaceutical and cosmetic sectors but also diversify its economy, moving away from its dependence on hydrocarbons