The Digital Economy and Its Role in Enhancing the Competitiveness of Tourist Agencies in Algeria –A Study of a Sample of Tourist Agencies in Eastern Algeria –

Abstract

This study explores the interplay between the digital economy and competitiveness among tourist agencies in Algeria, employing the SPSS model to analyze the data. The findings indicate a correlation coefficient nearing unity between the digital economy and agency competitiveness, signifying a robust, positive linkage. This relationship suggests that the flourishing digital economy directly correlates with enhanced competitiveness within the tourism sector for that the study included 63 agencies in Algeria . Notably, the demographic most engaged in tourism, aged between 25 and 35 years, coincides with the highest users of digital tools, underscoring the critical role that digital economy tools play in boosting the operational success of tourist agencies in Algeria. This motivates agencies to embrace such technologies to augment their market presence and profitability