صناعة التفاهمة في مواقع التواصل الاجتماعي وعلاقتها بالتربية الاعلامية للجمهور

Abstract

This study addresses a phenomenon of significant importance that has occupied a considerable spatial and social place in our daily lives, reaching the point of domination. It is closely linked to our intensive use of social networking sites, which have gained widespread popularity across all segments of society. The focus of this research is the "industry of banality" on the social networking site Facebook, through the application of indicators proposed by Alain Denault. This is achieved via a field analytical study of the phenomenon under investigation. To carry out this study, we adopted the descriptive method in both its survey and analytical dimensions, along with the tool of content analysis, in order to shed light on the studied phenomenon. This approach aims to describe the phenomenon of the industry of banality on social networking sites and its relationship with media education for the public, taking Facebook as a model. The use of content analysis was particularly relevant for exploring the indicators, components, and mechanisms of dissemination of this phenomenon in the present time. Furthermore, this study enabled us to discover a direct correlation between media education and the industry of banality. It also revealed the possibility of applying Alain Denault's indicators within the Arab-Islamic context, given the characteristics imposed by social media platforms—such as the virtual community, the compression of time and space, and the erasure of personal differences—due to their universal nature (Universel). All of this led us to call for the establishment of a new branch of communication science, termed "The Science of Banal Communication," which would focus on the positive aspects of banality in order to prevent its transformation into another form. Additionally, we concluded that a relative sense of banality dominates every user, which leads us to the necessity of accepting the banality we live and experience, attempting to reshape its concept in a way that aligns with fulfilling our various desires and needs.