Consumer Protection from Misleading Electronic Advertising

Abstract

With the evolution and diversification of commerce channels driven by technological advancement, the use of advertisements for various products and services aimed at the consumer has become widespread. Although these electronic advertisements play an influential role in promoting goods and services and informing the consumer about the details of advertised products, they are increasingly being used by some suppliers and economic agents to achieve illicit objectives. This is accomplished by misleading the consumer with deceptive and incorrect information about the offered goods and services. This issue has become particularly acute now that communication technologies are accessible to everyone, coupled with the complete absence of specific legislation to regulate these advertisements in a precise and sound manner.Consequently, the consumer finds themselves caught between believing the claims promoted by electronic commercial advertisements and discerning the boundary between what is reasonable and what is exaggerated. The potential for negative effects on the consumer resulting from this situation necessitates legislative intervention to regulate electronic advertising, taking into account its unique characteristics. Such intervention is required to suppress the abuses and practices aimed at misleading and deceiving the consumer, manipulating their will, and influencing their choices