The role of green supply chains in achieving sustainable competitive advantage: a case study of Algeria Telecom – Tebessa

Abstract

The aim of this study is to examine the relationship between green supply chain practices and sustainable competitive advantage at Algérie Télécom, with a focus on Algérie Télécom’s operations in the province of Tébessa. The study adopted a descriptive-analytical approach, involving a purposive sample of 40 employees at Algérie Télécom in the province of Tébessa; this statistical sample was analysed using SPSS software. The results showed a statistically significant correlation between green supply chain practices and sustainable competitive advantage (r = 0.563, p < 0.001). Regression results also showed that these practices explain 31.7% of the variance in the sustainable competitive advantage of Algérie Télécom. We also found that the effect was stronger in the environmental dimension compared to the economic dimension