Influencers: Between Engineering Minds and Shaping Behaviors A Psychopedagogical Analysis of the Phenomenon of Digital Content Creation Promoting Bullying

Abstract

Social media platforms are spaces where individuals can express themselves and connect with others, enabling people from around the world to communicate easily. They have helped reduce distances between nations and allowed people to connect and share information without the hassle of travel. This happens through the creation and sharing of written or visual content, with interactions occurring via comments or re-shares. However, this phenomenon has also led to several deviations, such as the emergence of online bullying, where some individuals harass others because of what they post. Therefore, this paper aims to examine the characteristics of digital content that encourages bullying and suggest possible solutions