إعادة التركيز الاستراتيجي على الحرفة الأساسية لتحسين الوضعية التنافسية للمجمعات الصناعية الجزائرية تصور نموذج مقترح لمجمع صناعة الزجاج و الكشط ENAVA Strategic refocusing on core business for better competitive position for the Algerian industrial groups Visualizing a proposed model to the Glass and abrasion manufacturing group (ENAVA

Abstract

The aim of this study is to highlight the role of strategic refocusing on core business in improving the competitive position of Algerian industrial groups as a whole, and the Glass and abrasion-manufacturing group (ENAVA) in particular. Based on the deductive approach, we have analyzed some previous related studies, and then we have proposed a model to refocus the activities of the manufacturing group (ENAVA), in addition to some other recommendations.