Comment le tableau de bord prospectif peut être un outil de mise en oeuvre de la stratégie d’une entreprise publique ?

Abstract

The aim of this paper is to present the dashbord and the balanced scorecard as a tool to materialize the strategy of a national company : ENIEM. The activity of this company is to product and to sell appliances products in Algerian market and in Africa. The big problem in this sector is the existence of high competition. So the company ENIEM must be more competitive than another companies like Samsung, Condor, LG,… In this order of ideas the dashboard and the balanced scorecard are the best means to translate the strategy into a real actions and improve the performance of the companies