Applying the Balanced Scorecard on Jordanian Brokerage Firms

Abstract

This study amid to define the degree of applying non financial indicators of the balanced scorecard, and the effect on the performance of these firms and to present the difficulties of the application. This study which relied on data gathered through questionnaires distributed to a sample of Jordanian brokerage firms used the SPSS to obtain the results. Throughout this study, it is concluded that brokerage firms adopt non financial measures, the measures are adopted in the following orders: Internal processes efficiency indicators; learning and growth indicators; customers' indicators. Furthermore, this study shows that there is a significant positive relationship between using the measures pertaining to learning and growth; internal processes efficiency; customers' indicators on one hand and between brokerage firms performance on the other hand.