The Role Of Algérie Poste In The Generalization Of Digital Financial Services In Algeria, "The Gold Card As A Model

Abstract

The study aims to highlight the role of Algérie Poste in the generalization of digital financial services in Algeria, "The Gold Card as a model" by posing the problem of "How can Algérie Poste contribute to the generalization of digital financial services in Algeria?" The study was divided into two axes: the first was the theoretical study, in which the spotlight was shed on digital financial services and the reasons for the spread of digital payment methods, as well as various aspects that contributed to the adoption of financial technology. The role of digital financial services in achieving financial inclusion was also discussed. The second axis was the field study on the role of the Gold Card and other digital financial services of Algérie Poste in the generalization of digital financial services, which relied on the questionnaire and analysis using the SPSS26 program. The study concluded that Algérie Poste has managed to penetrate individuals and gain the trust of the Algerian citizen, but it lacks diversification in services such as borrowing and financing