The role of digital pages and groups in publishing and promoting Algerian culture and heritage - from the point of view ofadmins on Facebook and Instagram

Abstract

The world is becoming more interconnected across different fields, notably in the cultural domain. For this reason, digital platforms and forums have emerged as key factors in promoting cultural aspects. In that, they offer a platform for defusing various cultural content, facilitate access to a wide audience, and establish direct links with individuals drawn to cultural activities. Moreover, they help preserve and widely spread cultural heritage. This study, therefore, aims to examine the views of administrators and admins of digital pages and groups engaged in cultural activities, through analysing their opinions on key issues discussed in the cyberspace, with emphasis on Facebook, Instagram The study will also investigate the methods of interactions, the most important techniques, and the various digital media used. The study has shown several fruitful results, one of which is, despite the importance of cyberspace, it remains insufficient to spread Algerian culture and heritage on an international scale